What is Branding?

Explains store branding opportunities, how to access Branding settings (w/video demo), and lists available Branding fields (w/video demo).

In ShipStation, Branding is the ability to extend your brand identity into the shipping experience for your customers.

ShipStation offers several branding opportunities:

Branding Setting


Branded Email Notifications

Categorise your shipment and delivery confirmation email templates in ShipStation to include your company logo, name, social media links, and more!

Branded Packing Slips

Add your logo and company details to your packing slips.

Branded Tracking Page

Instead of sending customers to the carrier's tracking page, ShipStation can direct your customers to a branded page that includes the tracking information, your company logo and color scheme, and links to your social media accounts.

Branded Returns Portal

The Branded Return Portal provides a branded experience for your customers when they need to return their orders.

Store Branding Settings

Each store connection in ShipStation has its own branding settings.

To access the branding settings for a store:

Available Branding fields

Each store contains the following branding settings:

Branding Setting


Company Name

Can appear on: Emails, packing slips, and branded customer pages.

You can also override the company name that appears as the return address on shipping labels.


Can appear on: Emails, packing slips, and branded customer pages.


Can appear on: Emails, packing slips, and branded customer pages.

If verified, ShipStation will also use this email address as the sender for shipment and delivery confirmation emails.

Store Logo

Can appear on: Emails, packing slips, branded customer pages, and shipping labels for certain shipping services.

We recommend a PNG or JPG image file no larger than 300 x 300 pixels with a non-transparent background.


Add your website URL to emails, packing slips, and branded customer pages.

Social Links

Add your Facebook, Twitter, and Instagram links to branded customer pages and notification emails.

Branded Tracking Page

Set each store to have its own Branded Tracking Page settings.

This will override the Branding Defaults and use the store specific settings instead. See the Branded Tracking Page article for more information.