Product Automation Overview

Explains common uses for product automation, the two types available, how ShipStation identifies products, and how to create product records.

Product Automation is automation that applies to orders when the order contains a specific product.

Product Automation is the first type of automation ShipStation applies to orders after they import into or are created in the Awaiting Shipment status.

Common uses for Product Automation include:

  • Setting the order weight

  • Entering package dimensions (for single-item orders only)

  • Selecting a service and package type (for single-item orders only)

  • Splitting the products in an order into separate shipments

  • Adding customs details to a shipment

  • Defining the SKU used for FBA or Shipwire

  • Tagging orders with special requirements

Requirements for Product Automation

  • You must have product records in ShipStation.

    If you are new to ShipStation and have not yet created product records, review the Create Product Records article to learn how to create product records first.

  • Product Defaults only apply to orders when the product represents the entirety of the order. This means Product Defaults will not apply to multi-item orders.

    Additionally, some defaults will not apply to multi-quantity orders.

    Review the Product Automation: Defaults article for more details on the specific product defaults. Review How do I create Automation Rules for Muti-product orders? to learn how to leverage automation rules for orders that contain more than one product.

  • The Auto-Split feature is included in the Enterprise Plan only.

Types of Product Automation

There are three types of Product Automation:



Auto-Split Products

ShipStation will automatically create a new shipment for the specified product within the order.

The Auto-Split feature automatically splits products into separate shipments when an order contains that product. This is particularly useful if you have orders with oversized items, dangerous goods, or other products with special shipping requirements compared to other items within the order. Auto-Split is currently available on the High Volume Plans only.

Product Defaults

The details set within each product record are considered the product's default settings. These default settings can include which shipping service to use or how to fill in customs declarations.

ShipStation automatically applies the default settings to orders that contain the product.

Preset Groups

Preset Groups are ideal if you ship many of your products the same way. Add multiple product records to a Preset Group and set shipment and customs defaults for the entire group, rather than one product at a time.

ShipStation will automatically apply the group defaults to each order that contains a product that is part of the group.

Product Automation Demo Video

Watch this demo video to learn about using Product Defaults and Preset Groups.


How does ShipStation identify products?

However your orders end up in ShipStation, ShipStation will check the items in the order and try to match them to existing product records in your ShipStation account.

If ShipStation matches an item to a product record, then ShipStation applies product automation to the order.

If no match is found, no product automation applies (though service mapping or automation rules could still apply).

ShipStation uses either the product SKU or name to identify the product, depending on the settings for the store the order belongs to. By default, ShipStation identifies products by their SKU.

While not common, some stores do not use SKUs. If this is the case for your store, you can tell ShipStation to use the product name instead. To adjust how ShipStation identifies products, go to Settings > Selling Channels > Store Setup, and Edit the store details. In the Products tab, choose to identify products by name instead of SKU.

Create Product Records

Before you can use Product Automation, you must have product records. This section describes how product records are created in ShipStation.

How are product records created?

There are three ways in which product records can be created in ShipStation:




ShipStation automatically creates product records when orders import into ShipStation and contain items.


You can manually create individual product records in ShipStation in the Products tab.

CSV Import

You can import product records in bulk from a CSV file by using the Import option in the Products tab.

Automatic Product Creation

ShipStation automatically creates new product records as orders are created within a store. This setting is enabled by default in each of your store's settings Products tab.

When enabled, ShipStation creates new product records any time an order imports and contains a product that does not already exist in your ShipStation account. The product record that is created will include the product SKU and product name sent in the order.

If you do not want ShipStation to automatically create product records, go to Settings > Selling Channels > Store Setup, and Edit the store. Within the Products tab of the store settings, you can enable or disable the setting to create new products.

Manual Product Creation

CSV Product Creation

If you have a large number of products to create, you can create them in bulk by importing a CSV file with your product information.