Order Tags

How to use Order tags to mark orders within ShipStation including best practices, how to automate order tags, and manage order tags.

Order Tags are color-coded labels you can use to mark orders, making it easier to identify some pieces of information about it. 

Examples of tags you might use include:

  • High Priority

  • Fragile

  • Backorder

  • Requires Insurance

  • Fraud Risk

There is no limit to the number of tags you can add to an order. 

Why Use Tags?

Tags are a versatile part of the ShipStation workflow. They can be used in numerous combinations to help you accomplish specific tasks and make your shipping process as efficient as possible.

  • Identify orders that contain tagged products or customers. Tags can indicate special situations to your shipping crew to help ensure no special instructions are overlooked.

  • View orders with tags by adding the Tags column in your Orders grid. 

  • Sort your orders by tag. Click the Tags column header to change the sorting order.

  • Filter orders by tag to view only orders containing specific tags or orders excluding specified tags.

  • Automation Rule Criteria. Use tags to trigger automation actions.

    For example, if you tag a product as Fragile because it requires special shipping materials, you can also use that tag as criteria in an automation rule that then performs a certain action on the order (like setting a shipping service and custom package type, or adjusting the weight of the order to compensate for special packaging material).

Order Tags Demo Video

Watch this demo video to learn about ShipStation's Order Tags feature.


Create & Edit Order Tags

Tag Edits and New Tags

You cannot create new tags while you edit an existing tag. You must complete your edits first.

Add Tags to Orders

You can add tags to orders either manually or automatically.

Manually Add Tags

There are two ways to manually add tags to your orders: in the Order Details and in the Orders Grid.

Add Tags in Order Details

Add Tags in the Orders Grid

Tags apply to the shipments contained within your orders in ShipStation. If you split orders into multiple shipments, each shipment can contain a unique set of tags within the same order. Currently, split shipments do not inherit the tags from the original shipment.

Add Tags Automatically

There are three ways you can set ShipStation to automatically add tags to orders: Tag products, tag customers, or use automation rules.

Add Tags to Products

If an order contains a product you've tagged in ShipStation, the product's tag will apply to the order.

ShipStation will then add the product's tag to orders containing that product when they import into ShipStation.

Add Tags to Customers

If an order is from a customer you've tagged in ShipStation, the customer's tag will apply to the order.

ShipStation will then add the customer's tag to orders from that customer when they import into ShipStation.

Add Tags with Automation Rules

Automation rules can apply tags to orders when they import based on any criteria you set. 

Set the rule's action to Add a Tag... and select the tag(s) you'd like the rule to add. 

Automation: Add Tag action.

Need More Information on Automation Rules?

Review the Automation Rules for a more in-depth discussion of how automation rules work in ShipStation

Remove Order Tags

Remove Tags from Product and Customer Records

To remove tags from products or customers, use the Tag menu in the corresponding tab and deselect the tag from the list. Removing tag(s) from products or customers will have no effect on existing orders, but it will prevent future orders from being tagged.

A color-coded tag with a custom label you can add to orders to help you or your staff identify something about that order. Tags can also be used as automation criteria to trigger certain actions.